Logo of The Sleep Charity featuring the words "the sleep charity" in varying shades of blue, surrounded by a swirling design of dotted circles.

Case Study

About

The Lincolnshire Sleep Hub is a project funded by the National Lottery Community Fund, helping the people of Lincolnshire to sleep well.  

Working in and with the local communities and professionals in the area, they focus on wellbeing using nature, sound, evidence-based support and CPD-accredited training.

The Lincolnshire Sleep Hub is a part of The Sleep Charity, which is one of the leading, independent expert voices on sleep issues in the UK. They offer advice, education,  support for children, teenagers, adults, workplaces or professionals and provide expert knowledge, resources and accredited training.

Solution

The Lincolnshire Sleep Hub's goal was to establish a streamlined and automated communication flow for their Sleep Talker Training. 

This included automation sequences for course communications, subscriber forms, contact list management, and general newsletter distribution. 

The system should be cost-effective (ideally free), user-friendly, and scalable. 

We began the project with  "Discovery, Audit & Planning", and then I went on to implement my recommendation of Mailierlite and complete the following work:

  • Set up Mailerlite with the team (including branding, new fields, advice on authentication, etc.)

  • One "newsletter" template email (to duplicate from)

  • Created a newsletter sign-up form to embed on the website

  • A welcome automaton & email for the above sign-up form

  • Sleep Talker Training Application Form to embed on the website 

  • Online Course Automation (6 emails with various triggers/conditions) 

  • In-person Course Automation (6 emails with various triggers/conditions)

  • Provided a comprehensive training manual with videos, including flow charts

  • Follow up sos calls/email support

Results

Saved approximately 16 hours per month (roughly a part-time job)

The team now has a semi-automated and streamlined process that is scalable and duplicable for any future projects or additions to the team’s work.

The bespoke training manuals give step-by-step instructions on how to create automations, forms, etc, so they can do it for themselves in future.

Time spent now:  Approximately an hour a week.

Time spent previously: Up to one 1 day per week. It was a completely manual process between spreadsheets & a bespoke CRM. Reliant on an individual to do every step. 

Other added benefits: 

  • Limited reliance on "someone" sending out all emails 

  • Minimised chasing forms/documentation 

  • Improved accuracy 

  • Consistency in communications

  • Improved design and content of emails 

“Becky was absolutely fantastic from start to finish — speedy, helpful, and always straightforward in her explanations. Her friendly and approachable manner made the whole process smooth and stress-free. We're really pleased with the results and would definitely recommend her to anyone looking for reliable support.”

-Maxine Gravill, Lincolnshire Sleep Hub Team

Logo of Lincolnshire Sleep Hub, featuring the text “Lincolnshire sleep Hub” with a pattern of blue dots radiating outward.

“Becky always listens to and understands her clients' knowledge and requirements, then applies her skills and expertise to support and manage the outcome, ensuring the best possible result within the best timeframe.

When Becky carried out the implementation work, she provided a detailed explanation and "how-to videos for elements of the project, giving clear, concise instructions that are relatable and specific to us. 

This is something that I have never experienced when working with others. An extended email is the norm, and we got bespoke video tutorials!  With a "teething issue enquiry, a video call was made and clarification received in layman's terms promptly and with a smile.“

-Elaine Mitchell, Lincolnshire Sleep Hub Team